Subtitle into the bigger story
This is where is all began. Some of our most popular prints, combining cycling history, stories and insight with razor-sharp graphic design. Classic jerseys, obscure nicknames, cheats, champions and our homage to the greatest climb of them all. All the prints Classics range can be customised, so you can add your place in history.
These designs were the first we ever created. The story goes that Neil was a little frustrated with his commute to London and bike rides being thin on the ground (two babies and a tired mum equals less riding). He decided to combine his love of design and bikes on his boring commute and bingo! L’Alpe D’Huez was created. Not quite as satisfying as a hill climb on a sunny day or a good bike fettle but a satisfying cycling pastime none the less. tifosi.