But cycling is brilliant at turning commercial quirks into mythology. Over time the polka dots have come to feel perfectly matched to the role. There’s a sort of playfulness to them that offsets the brutality of what the climbers are doing. The jersey stands out in the middle of Alpine fog or a Pyrenean thunderstorm. Kids can draw it in two seconds flat. And when a rider like Virenque or Chiappucci or Pogacar lights up a mountain stage, the whole thing suddenly makes sense.
It also helps that the category has always attracted the entertainers. The KOM jersey seems to end up on the shoulders of riders who animate the race, who attack early, who lose touch, who attack again anyway. There’s a kind of romantic heroism in the dots. It’s never just about numbers. It’s about personality.
So yes, the reason is simple. A chocolate bar wrapper. But the effect is something much bigger. The polka dots have become a symbol of the sport at its purest: one rider against gravity, the weather, and the small voice in their head telling them to stop.
And every July, when the caravan rolls out and the race heads for the high ground, those red dots still feel like a promise. Adventure ahead. Mountains to climb. A jersey that shouldn’t work but absolutely does.