About us
Off-bike goods for on-bike culture.
The Handmade Cyclist is an independent cycling brand based in Winchester, UK. Founded in 2011, we design and make cycling-inspired clothing, art prints, ceramics and gifts for people who love the sport, the stories and the culture that surrounds it.
We exist for riders who don’t stop being cyclists when they get off the bike. For the café stop, the post-ride chat, the playlist on the drive home and the print on the wall. For anyone who knows that cycling is not just something you do, it is something you live with.
Everything we make is built around that idea. Objects that belong in your life as a cyclist, not just in your kit drawer.
What we believe.
Stories
Breakaways and back-markers, glory and grit. From Fausto Coppi to the South Downs lanes, cycling is a sport built on stories, and we ride in their slipstream. They shape our products, our spaces and our way of seeing the world.
Details
We care how things are made and how they make you feel. From ceramics to clothing, from texture to typography, we believe function should be beautiful and beauty should be thoughtful.
Rituals
The way you prep your gear. The spin before sunrise. The shared café stop. The solo ride to clear your head. These moments matter, and they deserve objects that feel considered and lasting.
Culture
Cycling doesn’t stop when the ride ends. It’s the music in your headphones, the art on your walls, the food you share and the books on your shelf. The small things that quietly define your personal cycling culture.
Ride. And rest.
We’re fans. We’re riders. We’re happiest when we’re tweaking, training, planning, chilling, sprinting, watching, cheering, climbing and recovering. The coffee stop, the deep breath, the quiet moment after the ride.
Care
How something is made matters. To the planet, to the people who make it and to the people who use it. From responsibly sourced materials to considered production, we choose quality over quantity, because making less and making better lasts longer.